About Us

Whether it's one of our branded products or one of our contract-packed beverages, chances are at some stage, you have enjoyed a Tru Blu Beverages product! In fact, 1 in 6 beverages purchased by Australian consumers is made by Tru Blu Beverages! That's a pretty impressive track record!

What’s even more impressive is that we are proudly 100% Australian owned, employing 400 people with state-of-the-art factories in three states, offices in each major capital city and an imposing range of manufacturing and distribution facilities across Australia.

As well as creating some of the most respected brands (Pub Squash, Waterfords Mineral Water, Diet Rite and Wicked Energy Drink) that Australian families have come to love and trust, we also pack some of Australian supermarkets’ most popular private label or generic brands.

We also pack alcoholic beverages, including our own brands as well as contract-packed alcoholic products.

Tru Blu Beverages can also assist or completely manage any New Product Development (NPD) beverage projects for you. Our product innovation and technical development process with over 20 years experience has resulted in the launch of many successful consumer-driven brands.

“Tru Blu Beverages is a proud Australian-owned company and aims to be one of the nation’s leading manufacturer, marketer and innovator of non-alcoholic, non-dairy beverages. As part of our social contract we want to provide every Australian with a quality product at an affordable price, to develop healthy beverage alternatives and strive for environmentally sustainable manufacturing and packaging solutions.”

Peter Brooks, CEO

Not content with just the Australian market, Tru Blu Beverages is spreading the love by looking beyond the domestic market and exporting products to Asia and beyond.

Meanwhile, we recognise the effect that today’s food and beverages can have on your health and wellbeing. So, wherever possible, we use natural colours and flavours to enhance our products, and actively strive to reduce the amount of sugar and preservatives in our drinks.

As one of Australia’s leading beverage manufacturers, we have a responsibility to the community to reduce waste and minimise the environmental impact of our manufacturing processes.

As such, Tru Blu Beverages is a proud signatory of the National Packaging Covenant that aims to reduce the environmental footprint of packaging used in industry.

We also work with major packaging suppliers to reduce the amount of packaging used and the energy costs in transporting it, as well as increasing the use of recycled material in packaging.

That’s our story – refreshingly Australian.

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About Us

Refreshing Australian, refreshingly Tru Blu

Whether it's one of our branded products or one of our contract-packed beverages, chances are at some stage, you have enjoyed a Tru Blu Beverages product! In fact, 1 in 6 beverages purchased by Australian consumers is made by Tru Blu Beverages! That's a pretty impressive track record!

1800 289 135