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Consumer

The owners of Tru Blu Beverages have a combined experience of almost 100 years, so it’s safe to say they know a thing or two about beverages! This knowledge has seen them launch many successful brands over the years, many of which have stood the test of time and transcended the trends which have come and gone.

Today, Tru Blu Beverages markets such well known favourites as Pub Squash, LA Ice Cola, Waterfords Mineral Water, Diet Rite and Wicked Energy Drink. These brands are sold nationally through leading supermarkets, corner stores, Petrol and Convenience outlets and many more!

As consumers become more health conscious, Tru Blu Beverages is developing 'better-for you' style beverages to meet changing demands. Innovation is key to success!